New Feature - Zashadu Girls

by Zainab Ashadu


Every week we will be introducing you a to a stylish and fabulous Zashadu collector. This week we meet Karimah.

Karimah Ashadu is a multi-disiplinary artist currently working in digital film. She has exhibited internationally including Europe, America and Australia. In 2013, she was presented with the ‘Arte Creative Newcomer Award’ by the ‘European Media Art Festival’, Osnabrück.

a. Tell us a Beauty Secret of Yours?  Regular exercise - particularly full body non-impact ones like swimming and yoga, regular holistic treatments like body massages, Indian head massages and reflexologychiropractic care, good food and low caffeine. Lastly, I swear sleeping with a non-wired bra keeps your boobs pert!

b. What is your Favourite city and why?  I love to travel so I have a few...I live between Lagos and London, so definitely Lagos for its intense energy and London for its amazing culture. I am a huge Francophile so Paris for all things French, and Marrakech for its Berber history. 

c. What do you do to relax?  I'm an Artist Filmmaker and I adore films - I'd love to tell you that I only watch European art cinema or film noir, but I also love watching total  trash! - Anything with Tyler Perry or Ben Stiller and I'm there. Whenever I want to feel particularly French, I watch  French  films without  subtitles  and convince myself that I understand what's going on. I enjoy cooking, baking and inventing gluten/wheat free and sugar free recipes. 

d. What do you love most above your Box Clutch?  It's so damn chic! I love its geometry - from its rectangular structure to its little diamond shaped  contrast  at its center. 

e. What Bag do you have your Eye on from the current Collection? Definitely 'The Justice' - ultimate travel bag and the handsome Pen Pouches

Karimah with her pink distressed Zashadu Box Clutch, vintage dress, Hobbs Shoes.

Karimah with her pink distressed Zashadu Box Clutch, vintage dress, Hobbs Shoes.

Vintage silk shirt and denim shorts.

Vintage silk shirt and denim shorts.

Image by Maja Flink, Laura Ashley Floral Shirt.

Image by Maja Flink, Laura Ashley Floral Shirt.