When I started blogging somewhat haphazardly in 2010, it was aimed to serve as a means of feeding the constant request for information about our bags, and the curiosity I encountered everywhere I went in Lagos, about this woman who was making bags but also juggling two full time jobs as Curator/Assistant Director, African Artists' Foundation and Head of PR, LagosPhoto Festival. I didn't expect the surge of interest I received from people around the world who didn't know me, or hadn't met me; I naively thought only those close to me would visit the blog, but it's not called the World Wide Web for nothing!
When I started to receive enquiries from collectors as far away as Russia, and Brazil, who were willing to (and who did) pay money into my private account, before receiving a bag, trusting that I would send it out, I decided to quit jobs I truly loved doing, and give Zashadu the respect and love she required. It has always been a dream of mine to create beautiful, timeless, hard-wearing handbags, I just didn't know other people would want them too, so it remained only a hobby for a long time.
I took to Instagram with ease, finding great pleasure in communicating with the powerful and very visual medium of photography, and for a long while it replaced a wordy blog, and probably will continue to do so, for the large part. But often times, and as the brand continues to grow, I have felt guilty, that I have neglected keeping up the blog, considering its vital role to our story.
So here I am again, wondering what details of the roller coaster ride that is living-a-fulfilled-life, to share with our encouraging, inspiring and loyal collectors? Whatever I decide to do, I must be true to myself, and share things that truly matter to me and my world view.
Please enjoy the following pictures from recent events,
With love, Zainab x